Understanding Your Reqlick Analytics Dashboard

Your Reqlick analytics dashboard shows you exactly what happens after someone clicks your link, scans your QR code, or opens your file. This article walks you through every section of the dashboard so you can read your data with confidence.

From your main dashboard, you'll see an overview of all your analytics at a glance. Everything updates in real time, so there's no delay between a click and the data showing up.

At the top of your dashboard, you'll see:

Total views. The total number of times your links, QR codes, and files have been accessed.

New vs returning visitors. This tells you how many people are visiting for the first time versus coming back. A high returning rate usually means your content is valuable enough for people to revisit.

New vs returning views by type. This breaks down new and returning visitors across your different asset types (links, QR codes, files), so you can see which format drives the most repeat engagement.

This chart shows how many views your assets received over a specific time period. You can switch between:

Use this to spot trends. A sudden spike could mean your link was shared somewhere new. A steady decline might mean it's time to reshare or update your content. Comparing different time ranges helps you understand whether engagement is growing, stable, or dropping.

This section shows you where your traffic is coming from. Common sources include direct visits, email clients, LinkedIn, Twitter, Google, and other websites where your link was shared.

Top sources help you understand which channels are actually driving engagement. If you shared a link on LinkedIn and email but all views come from email, that tells you where your audience is most active. Focus your distribution efforts on the channels that perform best.

This shows which of your links are getting the most views. Use this to identify what content resonates with your audience. If one link consistently outperforms others, analyze what makes it different: the topic, the audience, the channel you shared it on, or the call-to-action.

A map view shows you where your views are coming from geographically. You can switch between:

Why this matters: if you're targeting a specific region and most views come from somewhere else, your distribution might be off. If you're sharing globally, this helps you understand which markets are engaging most.

This shows which of your QR codes are getting the most scans. If you have QR codes on different materials (packaging, flyers, business cards, presentations), this tells you which placement is driving the most engagement.

One thing to note: QR scans typically show mobile devices and the default camera browser. If you see Safari on iOS or Chrome on Android, that's normal for QR scans.

If you use file-to-link, this section shows which files get the most views. This is especially useful for sales teams sharing proposals or agencies sharing reports. You can quickly see which documents are getting attention and which ones might need a follow-up.

This breaks down your audience by device type:

If most of your audience is on mobile, make sure your content looks good on small screens. If you're linking to a PDF, consider whether it reads well on mobile devices. A heavy desktop audience might mean your links are being accessed during work hours.

This shows the browser languages of your visitors. It helps you understand if your audience is primarily English-speaking or if there's a significant portion in other languages. If you notice a large group in a specific language, consider creating localized content for that audience.

Here are common patterns and what they usually indicate:

High views, single source. Your link is performing well in one channel. Consider sharing it in others to expand reach.

Views from unexpected locations. Your link may have been forwarded or shared beyond your original audience. This can be a good sign for organic reach.

High returning visitor rate. People keep coming back to your content. For sales, this is a strong buying signal. For content, it means the piece is useful enough to revisit.

Low views overall. The link might not be visible enough. Check where you shared it, what the call-to-action looks like, and whether the link is easy to find.

Mobile-heavy traffic. Make sure the destination content is mobile-friendly. If you're sharing files, check that they display well on phones.

Check regularly, not obsessively. A weekly review is usually enough unless you're running a time-sensitive campaign.

Compare time periods. Don't just look at total views. Switch between hourly, daily, and monthly to see patterns at different scales.

Use analytics to time your follow-ups. If you shared a proposal and see it was viewed, that's your signal to follow up while the content is fresh in their mind.

Test different channels. Share the same link on email, LinkedIn, and Slack. After a week, check top sources to see which channel drove the most views.

Look at the full picture. A link with 10 views from the right audience is more valuable than a link with 1,000 views from random traffic. Quality matters more than quantity.